The Boron Letters: Everything You Need To Know

In a series of 25 letters, Gary Halbert (one of - if not the best copywriter of all time) to his son Bond explains every fundamental skill you need to start writing copy:

• How To Study The Market

• How To Write Ads

• How To Write Copy

• How To Improve Your Copywriting

• And much, much more

These lessons should be learned by every aspiring copywriter, for they are timeless and infinitely valuable - and if applied, your writing will improve significantly.

Remember: In this ebook, you will not find all the letters (although I'll show you where to find them). These are only the main lessons I've taken note of.